I don't understand why games like this never really took off in America. Have they tried them? Most games like this are simulation games that require managerial strategy and a little bit of hand-eye coordination, but have very little pitch-by-pitch game play. I think that makes them great for on-the-go cell phone gamers looking to pit themselves against other players in a simulation, or to play a game or season by collecting cards and building a team.
The cards themselves aren't ugly, though I'm not a big fan of the designs. Photos are good and there are the usual statistics and such on the back in addition to some gameplay information.
Here are some Owners League cards from 2013 and 2014. Note that while the cards are marketed by year and series-in-the-year, the cards are numbered by series from inception. Also, I've blurred out the QR code and card code at the bottom of each image.