There are a ton of movie tie-ins here in Japan for the new Star Wars film. American collectors usually have access to big things: action figures and toys, for example. But in a nation where space is seriously limited, collectors turn to smaller things.
[Okay, so the anime figurine business is pretty big here. And there are some giant stuffed toys to be won from the UFO catcher games. But for the everyday collector or just casual fan, things need to be small.]
Furuta is a chocolate company that frequently issues series of tiny figurines sold inside chocolate eggs. They are called, unsurprisingly, "Choco Eggs". I decided to go after a set of these little figures full-out, and found a good deal on two boxes of 10 eggs each. That's 20 total figures, plus a few more I had bought before this.
There are a total of 14 figures in the series, which appears to be the norm for Furuta's Choco Eggs. One figure is a secret, which is also rare.
FYI, individual eggs cost about 180 yen each with tax. I don't know of any current series being sold in stores, because the Disney eggs sold out very fast. But when they're on sale, you can find them at snack shops, convenience stores, and supermarkets.