After the Pitchers Edition, it was only a matter of time before the other side of the equation would get a card set. All that's left now is a Fielders Edition, though I don't think that'll get released. Most of those players would already be in this Batters Edition.
The photography is a bit higher quality that usual, especially for the older cards. Some of the shots are truly beautiful with vibrant color. Images are frequently chosen from unique places - just look at the background in the Kozuru card above.
As far as BBM sets go, it looks like they've been getting one "exactly right" every year lately - 2012's No Hitters, 2013's Foreigners series, and this year's 80th Anniversary series. I'm very happy to have both series of the 80th Anniversary sets in my collection!